This isn't exactly a test, and it may seem a little unorthodox ...
but we would like to approach our material with a "survey" of sorts.....
You have the responsibility of placing transferees with the best possible relocation services you can find. We'll bet that you have often been disappointed!
We also believe you would have developed a strong set of "specifications", or expectations for good service.The intent here is to see how these expectations align with our service.
Our national association....the National Association of Exclusive Buyer Agents...has developed a "Standards of Practice", unifying the approach between different offices, using the tool of exclusive buyer representation as the basis of relocation practice. NAEBA members invite their buyer clients to review a similar "test", to determine how important each item is to them, like writing "specifications" for their service.
Remember,
this comes at it from the buyer-clients' point of view....their hopes.
A little later in this presentation, we'll speak to your expectations,
which we hope will include these, but go still further in speaking to
goals that you and your company have.
So here we're inviting you to participate in the "client-level" exercise, assigning a value of 1 to 3 to each of these, with "3" the most important. Let's see how well our expectations are aligned:
"Specifications" for the best buyer-oriented relocation realty services should include:
_____1. Knowledge
of the profession of real estate brokerage....the practice and the players.
_____2. In depth knowledge of the market...."you gotta know the territory"....first!
_____3. Impartial access to the whole market, and more....everything that's listed in the MLS, plus FSBO's, new-builds and homes otherwise not actively listed.
_____4. Resources and Information....impartial, objective, factual information about the process and the places; schools, communities, market data, churches, recreation....
_____5. Understanding of the relocation process and its often-emotional facets, including the need for information and direction long before your first visit, listening, empathizing!
_____6. Careful development, with you, of important buying goals....listening carefully to your needs and wants....help with focusing and analysis.
_____7. Strict attention to the first and foremost buying goal....setting up critical resale for the future while not sacrificing livability and comfort now.
_____8. A proactive advocacy in serving your interests, along with strict confidentiality, absolute disclosure of all information, and acceptance of responsibility, from the search through the closing and even beyond.
_____9. A critical eye searching for problems; a "devil's advocate", making sure the negatives as well as the positives are identified.
_____10. Uncompromising loyalty in serving your interests....to the total exclusion of all other interests, including those of the realty company.
_____11. Hospitality....a home away from home until you select your own....a pleasant atmosphere while making wise decisions about your future.
_____12. Costs justified by the benefits.
_____13. Freedom... to walk away... if you're not pleased with the relationship.
These
conclusions are suggested:
Obviously this is a loaded questionnaire, and most buyers and most transferees want the whole package...giving a rating of "3" to everything.
First, while there's a host of responsibilities here that a real estate brokerage must accept, there's only one way to put all these benefits up....and that's to vacate one side of the transaction....the seller's side. That's what exclusive buyers agencies are all about...they come, as a matter of policy, to represent only buyers...all the time!
It's not too good to be true, nor is it free. It's just the best possible combination of services supporting the best relocation services possible.
Yet it costs not a penny more than traditional services!
